Monday, April 14, 2008

Toys 'R' Us introduces Natural Toys

Toys 'R' Us announced they will be selling a new line of Natural Toys just in time for Earth Day. They will have wooden toys, organic cotton dolls, and organic plush animals. Here is one of the product descriptions from their website:

"The new, natural wood formula race car, available only at Toys R Us, is both fun and forest-friendly. It bears the Forest Stewardship Council seal of certification and is decorated by a unique wood-burning technique. Crafted from replenishable materials that are chemical-free and eco-friendly, our natural wood toys make for good, green fun and safe play. No batteries required. Keep it natural with Natural Wood Toys from Toys R Us."

I am not sure how I feel about this announcement. I do think it is a step in the right direction, but I am skeptical. Is this just another marketing ploy? According to Eco Child's Play the wooden toys and organic plush animals are made in China. The organic dolls are made in Egypt.

I have not been to the store to see the toys and how they are packaged. I do know the packaging will be made out of materials that are least 70% recycled. Hopefully, packaging will be minimal and the toys will be well made.
Eventhough the toys are not made in the USA, it is encouraging that big retailers see the need to change. I am not going to run to the store to buy one of these toys, but it is nice to know I have more options.

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